Supercilious Sunday! Huh?
antanaclasis
Bonus: 200 Points!
[an-tan-ACK-luh-sis]
- n. A play on words in which a key word is repeated in a different, often contrary, sense
Nobody's better at antanaclasis than me, which is why I was promoted to head of advertising.
EDITOR'S NOTE: from the Greek antanaklasis (echo or reflection), there are many examples. For instance, "If you aren't fired with enthusiasm, you will be fired with enthusiasm."